Work · Akbank · 2024 → 2025
Sustainability Is for All of Us
A podcast series and Akbank Jazz Festival content, with Akbank.
The question
How does a bank tell sustainability through human stories rather than a corporate report?
The idea
A six-episode series prepared and presented by Itır Erhart, telling sustainability through personal stories. Alongside it, the Akbank Jazz Festival programme in Duende and a podcast with the festival director.
Where it ran
Podcast, Instagram reels, sponsored issues in Duende and Aposto Gündem.
Result
The six-episode series and the festival content stayed live for a year; Akbank appeared in the same editorial voice on sustainability and culture.
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