Work · Metro Türkiye · 2023 → 2026
Sponsored issues of apéro
Three years in our food publication apéro, with Metro Türkiye.
The question
How does a wholesale food brand accompany a food publication's readers for three years?
The idea
Plant-based eating, products with protected origin, fermentation, veganism: one subject per issue, every subject from Metro's world of the table. With fifty-four sponsored issues, one of our longest-running newsletter partnerships.
Where it ran
Sponsored issues in apéro, issue announcements on Instagram, a campaign report.
Result
Across more than fifty sponsored issues Metro became the constant partner of apéro's table stories; every issue was announced on Instagram.
Newsletter examples
Related work
