Work · Eczacıbaşı · 2024 → 2026
How Türkiye became a volleyball nation
A YouTube documentary on the rise of Turkish volleyball, with Eczacıbaşı.
The question
How does a holding tell the story of forty years of investment in sport without falling into advertising?
The idea
A documentary that explains the success of the national team and the Sultans League through club structure, youth systems and investment. The brand is a witness to the story, not its subject.
Where it ran
Documentary on YouTube, reel cuts on Instagram; re-shared during the 2026 European Championship, when it became our most engaged sponsored piece.
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