Work · Yapı Kredi · 2024
Sustainable Choices and the Afife Theatre Awards
Circular economy videos and awards night content, with Yapı Kredi.
The question
How does a bank tell its sustainable choice programme and its support for the arts within the same year?
The idea
Explainer reels and a podcast episode on the circular economy for the Yapı Kredi Step programme; coverage of the Afife Theatre Awards in Duende and a podcast with the bank's CEO.
Where it ran
Instagram reels, podcast, sponsored issues in Duende and Angst.
Result
The circular economy reels and the podcast episode carried the Step programme; the Duende content and the CEO podcast carried the Afife Theatre Awards, both in Aposto's editorial voice.
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