Work · Aktif Portföy · 2025 → 2026
Investor psychology
Four explainer reels for Aktif Portföy.
The question
How does an asset manager explain investor behaviour in one-minute videos?
The idea
FOMO, beginner's mistakes, where the salary goes and AI in investing: reels that each explain one behaviour in one minute. The fund diversification message is the natural end of every episode.
Where it ran
Instagram reels, sponsored issues in Aposto Gündem and Pareto.
Result
Four reels ran, each explaining a single behaviour; the fund diversification message sat naturally at the end of every episode.
Newsletter examples
Related work
