Work · NIVEA · 2026
Summer Guide 2026
More than a hundred events, coastal temperature maps and a reading list, with NIVEA Q10.
The question
How does a skincare brand become a natural part of content that serves the summer season?
The idea
A guide that gathers the whole summer on one page: coastal temperatures, an events calendar, travel guides, a reading list. The skincare section was made with NIVEA Q10; a branded newsletter issue accompanied the guide.
Where it ran
Seasonal guide on aposto.com, branded newsletter, festival guide in Soli.
Result
The guide stayed live all summer and was supported by the newsletter; NIVEA Q10 sat naturally as the owner of the skincare section.
Newsletter examples
Related work
