Work · Samsung · 2023 → 2025
A cultural history of technology with Galaxy
A dedicated newsletter series and carousel posts for Samsung Galaxy.
The question
How does a technology brand present new device features without falling into product talk?
The idea
Carousels telling the history of everyday practices such as photography, note-taking, translation and exploration, each tied to one Galaxy feature. A Samsung newsletter series in Quando and Angst ran alongside.
Where it ran
Carousel series on Instagram, dedicated newsletter issues in Quando and Angst, sponsored issues in Aposto Gündem.
Result
The series told technology through cultural history; carousels and newsletter issues ran together for two years.
Newsletter examples
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