Work · Koçzer · 2025 → 2026

Tedarik Masası

A six-episode supply chain and geoeconomics podcast with Koçzer.

The question

How does a B2B brand explain a technical subject like supply chains to a broad business audience?

The idea

Moderated by Ceyhun Emre Doğru, two experts per episode: tariff wars, ageing populations, the green transition, the chip race and trade blocs. A series in which a B2B brand owns its subject.

Where it ran

Episodes on podcast platforms, reel cuts on Instagram, sponsored issues in Pareto.

Result

Over six episodes Koçzer was positioned as the owner of the subject; each episode's reel cuts and the sponsored issues in Pareto carried the series from newsletter to social.