Work · Wings · 2026
Wings Style guides
Istanbul restaurant selections and an Italian culture route, with Wings.
The question
How are the privileges of a card programme told without looking like advertising?
The idea
Restaurant guides built around the Wings Style privilege and a culture route from the Venice Biennale to Milan and Florence. The guide format makes the card benefit a natural part of the content.
Where it ran
Carousel series on the @aposto and @apero___ Instagram accounts, sponsored issues in Soli and apéro.
Result
The guide format made the card benefit a natural part of the content; the series ran on Instagram and in the sponsored issues of apéro and Soli at the same time.
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