Aposto Creative

Work · Club Med · 2026

The different rhythms of summer

A holiday carousel for Club Med's resort network, from the Aegean to the Maldives.

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Instagram ↗

The question

What does a resort brand tell instead of a list of destinations?

The idea

That a summer holiday is a different experience for everyone: a blue cruise on the Aegean, diving on tropical islands, sailing on the Mediterranean. Routes from Bodrum and Antalya to the Maldives, the Seychelles, Bali and Phuket; a holiday close to nature.

Where it ran

A carousel on Instagram.

Result

The brand was told from inside the holiday daydream.

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Instagram ↗

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