Work · Defender · 2026

Defender Trophy

Adventure culture with Defender: reel, carousel and a Soli issue.

The question

How does an automotive brand carry adventure culture to travel and city readers?

The idea

Content on the European qualifiers of the Defender Trophy, which begins on routes with no road on the map, and on the Defender spirit. A sponsored issue of Soli, our travel and city culture publication, ran alongside.

Where it ran

Reel and carousel on Instagram, sponsored issues in Soli and Aposto Gündem, a campaign report.

Result

Reel, carousel and the sponsored Soli issue came together in one campaign report; the Defender Trophy reached Aposto's travel readers in its own language.