Work · DenizBank · 2025
Rowing on the Golden Horn
An English story and carousel in Soli for the DenizBank Tersane Istanbul Rowing Cup.
The question
How is a rowing race told to Istanbul's international readers?
The idea
The Golden Horn, once the centre of trade, coming back to life with traditional rowing races; a gathering that recalls Wimbledon and Royal Ascot with Fazıl Say's piano, the Golden Horn Orchestra and a 'Riviera Chic' dress code.
Where it ran
An English story in Soli, a carousel on Instagram.
Result
The event reached the city's international readers through the Golden Horn's history.
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