Work · Dyson · 2026
Fewer things, more comfort
A carousel for two Dyson travel products, starting from simplifying habits.
The question
How are two products of a technology brand told through a way of living rather than a feature list?
The idea
As modern life and travel habits simplify, people look for more comfort with fewer things that fit their routines; the Supersonic Travel hair dryer and the HushJet Mini Cool handheld fan enter as the answer to that need.
Where it ran
A carousel on Instagram.
Result
The products were introduced inside the story of a habit.
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