Work · INO · 2025
Why did skincare and cosmetics part ways?
A skincare reel for INO.
The question
How does a cosmetics brand present its product category as informative content?
The idea
A one-minute reel on why skincare and cosmetics came to be seen as separate things, and on the place of vitamins, oils and extracts in cosmetics.
Where it ran
Reel on Instagram.
Result
The reel was watched and shared as informative content, not as a product promotion.
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