Work · Mavi · 2024
The Sultans of the Net in Paris
A sports editor watching Paris 2024 on site with Mavi's support, and Mavi's CEO on Turning Point.
The question
How does a fashion brand accompany Olympic excitement without stamping a logo on it?
The idea
Mithat Fabian Sözmen, editor of our sports title Punto, watched the national women's volleyball team's match against the Dominican Republic in Paris with Mavi's support and told the match on Instagram. The same year Mavi CEO Cüneyt Yavuz told the journey from Mavi Jeans to Mavi and the 'Next' vision on Turning Point.
Where it ran
Instagram reels and stories from Paris, a Turning Point episode on podcast platforms.
Result
The brand met the same reader twice, inside a sporting moment and in a conversation with its CEO.
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