Work · Nike · 2025 → 2026
Air Max DN8 and the national jerseys
A 360-degree campaign with Nike: interview, shoot, newsletter and social.
The question
How does a sportswear brand tell a product launch and a national team campaign to culture readers?
The idea
The film of the IST Powered by 8 launch at Atatürk Airport, artist interviews made with Air Max DN8 for Soli, and Aposto's telling of the national team jersey campaign.
Where it ran
Reels on Instagram, Creative Spotlight interviews in Soli, accompanying content in the newsletters.
Result
The launch film, the Soli interviews and the national jersey story ran on Instagram and in the newsletters; the campaign became an example of interview, shoot, newsletter and social coming together.
Newsletter examples
Related work
