Work · Tersane İstanbul · 2026
Zuhal Olcay on Women's Day
A carousel for Tersane Istanbul's 8 March concert.
The question
How is a shopping and lifestyle destination's concert announced to culture readers?
The idea
The legacy of strong women's voices on International Women's Day and Zuhal Olcay carrying it to the stage; the special concert at Tersane Istanbul and the ticket campaign tied to shopping at The Mall.
Where it ran
A carousel on Instagram.
Result
The concert was announced inside a music story.
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