Work · adidas · 2022 → 2026
From the World Cup to Sen Oyna
A 2022 World Cup podcast and the telling of a 2026 volleyball campaign with adidas.
The question
How does a sportswear brand share two tournament moments four years apart with the same reader?
The idea
Kupa Dünyası, the podcast made with adidas through the 2022 World Cup: Burcu and Umut reviewed every round. In 2026, a carousel for the 'Sen Oyna' campaign film with national team athletes: a campaign that defines the game by the wish to play rather than the rules, part of adidas's long-term partnership with the Turkish Volleyball Federation.
Where it ran
Episodes on podcast platforms and episode reels on Instagram; an Instagram carousel in 2026.
Result
The brand met Aposto's sports readers at two major moments; podcast and carousel were made in the same plain voice.
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