Work · Anadolu Efes · 2025
Circular Economy Idea Marathon
The event film of a two-day idea marathon for Anadolu Efes.
The question
How does a beverage company tell its agriculture-focused sustainability programme from the field?
The idea
A reel following the 'Transform the Stubble, Keep the Soil Alive' marathon held with Anadolu Meraları: six working groups, thirty participants and three ideas awarded by the jury.
Where it ran
Reel on Instagram.
Result
The event was told and shared as a cut from the field, in Aposto's voice.
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