Work · Arçelik · 2026
Coffee pleasure and ThermoGurme
Two carousels for Arçelik: the coffee ritual spread across the day and one flow in the kitchen.
The question
How does a home appliance brand turn product features into the story of a habit?
The idea
'Kahve Keyfi, Tamamen Keyfi': how the morning ritual spread into short breaks and the need to slow down through the day. ThermoGurme: more than 640 recipes, thirty automatic programmes and four dishes at once, one flow from prep to cooking.
Where it ran
Two carousels on Instagram.
Result
The products were told through the changing habits of coffee and the kitchen.
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