Work · Beko · 2026
A short history of window cleaning
A carousel for the Beko window cleaning robot, from newspaper to automation.
The question
How is a cleaning robot introduced without a product demo?
The idea
The methods of window cleaning from cloth to newspaper, from squeegee to microfibre; that what changed was not only the tools but the speed and comfort expected of cleaning. The robot enters as the latest step of that shift.
Where it ran
A carousel on Instagram.
Result
The product was told through the history of an everyday chore.
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