Work · Beymen · 2024
Beymen and Jessica Chastain
Two reels for the face of the 2024-25 Autumn/Winter campaign: Chastain's roles that defy Hollywood's moulds.
The question
How is the face of a fashion campaign told to culture readers beyond the campaign image?
The idea
Two reels on Jessica Chastain's roles that break from conventional female characters and a rise that began in her thirties; a current film selection with 'Memory', then on MUBI, and 'Mother's Instinct'. The campaign enters as the natural continuation of the actor's story.
Where it ran
Two reels on Instagram.
Result
The campaign face was introduced through a portrait that film readers watched with interest.
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