Work · Boehringer Ingelheim · 2026
For hearts and for paws
Two awareness campaigns by Boehringer Ingelheim Türkiye: heart failure and pet health.
The question
How does a pharmaceutical company spread health awareness without naming a product?
The idea
'No Extra Time in Life, Take Precautions Now' with the Turkish Society of Cardiology: early signs such as breathlessness and quick fatigue that get overlooked, the link between heart, kidney and metabolism. The renewed 'Patimi Takip Et!' platform: reliable information for pet parents on parasite protection.
Where it ran
Two carousels on Instagram.
Result
Two campaigns reached two different reader groups in the same plain voice.
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