Work · Decathlon · 2025
Buyback
The evolution of sports equipment and second-hand, for Decathlon.
The question
How does a sports retailer introduce its second-hand service as part of a story?
The idea
An explainer reel on how the tennis racket, the bicycle and the camping tent evolved over the years; the Buyback service arrived as the natural end of the story.
Where it ran
Reel on Instagram.
Result
The reel on the evolution of equipment presented the Buyback service as the natural end of the story; the service was watched as information, not as a product pitch.
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