Work · Lexus · 2026
Lexus at ten and Milan Design Week
Brand values and a design story for Lexus.
The question
How does a premium car brand tell design and brand values without showing a car?
The idea
A carousel for the tenth year in Türkiye on luxury measured by what we feel, and a design story on Milan Design Week that ends at Lexus's SPACE installation.
Where it ran
Carousel series on Instagram.
Result
Two carousels were shared as design and brand-values content; Lexus appeared as the natural end of the Milan Design Week story.
Newsletter examples
Related work
