Work · Garanti BBVA Yatırım · 2025 → 2026
Paranın Bugünü
Two seasons and thirty episodes of an introduction to investing, with Garanti BBVA Yatırım.
The question
How does a brokerage reach a wide audience of first-time investors without pitching products?
The idea
A YouTube series presented by our editor Alp Akiş, one concept per episode: what money is, inflation and the illusion of gains, the Fed rate, IPOs, demographics. The plainest, most practical introduction to investing made in Türkiye.
Where it ran
Weekly episodes on YouTube, a reel cut of every episode on Instagram, sponsored issues in the EXANTE and Pareto newsletters, carousel extensions in Aposto Gündem.
Result
The series entered its second season and became the brand's longest-running content partnership.
Newsletter examples
Related work
