Work · Philips · 2025 → 2026
A festival survey and spring cleaning
A field survey at the Istanbul Coffee Festival and an allergy season carousel for Philips (Versuni).
The question
How does a home appliance brand speak to the same reader at a festival and in spring cleaning?
The idea
A survey made with Philips at the Istanbul Coffee Festival: apéro editor Reyhan Ülker asked visitors how, why and when they choose espresso-based coffee. In spring, five common mistakes made at home in allergy season and ways to improve indoor air.
Where it ran
An Instagram reel from the festival, an Instagram carousel in spring.
Result
The brand once in the field, once at home; twice in the same plain voice.
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