Work · Siemens · 2025
Closer in one sip
Coffee scenes from romantic films and Siemens coffee machines on Valentine's Day.
The question
How is a coffee machine told on Valentine's Day without a discount message?
The idea
The conversations coffee opens and the couples it brings together in Eternal Sunshine of the Spotless Mind, Notting Hill and The Holiday; thirty-two coffee styles, two cups at one touch and remote control follow the films.
Where it ran
A reel on Instagram.
Result
The product was introduced through scenes film readers already know.
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