Work · Skechers · 2026
Father's Day and back to school
Three carousels for Skechers: two Father's Day stories and the 'Comfortable from Day One' collection.
The question
How does a footwear brand tell two days in the calendar without a product list?
The idea
Father's lines that never change and giving back the same care to fathers who thought of our comfort for years; choosing a gift by looking at a father's daily life. The rituals of the night before the first day of school: new notebooks, a packed bag, shoes waiting for morning.
Where it ran
Three carousels on Instagram.
Result
The collections were introduced through the feeling of two days everyone knows.
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