Work · Vestel · 2026
A life devoted to water
A carousel on 19 May accompanying the Aysu documentary made with Vestel's support.
The question
How is a technology brand's documentary support told on a national holiday?
The idea
A carousel that reads 19 May through the stories new generations build with courage: Aysu Türkoğlu's swimming passion that began in Bodrum and her fight across the world's hardest ultra marathon courses. The documentary 'Aysu, A Life Devoted to Water' makes that preparation and mental endurance visible.
Where it ran
A carousel on Instagram.
Result
The documentary reached readers through an athlete's portrait; the brand appeared as the story's supporter.
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