Work · Volvo · 2026
Volvo and the Istanbul Jazz Festival
A carousel for a festival past thirty years and the brand that has accompanied it for fifteen.
The question
How is a fifteen-year sponsorship told freshly at the same festival every year?
The idea
The Istanbul Jazz Festival's journey from historic venues to parks and the way it made jazz part of the city's daily rhythm; Volvo's fifteen years alongside it, meeting on the idea of exploring the city and treating the road as part of the experience. The carousel arrives at the brand by telling the festival.
Where it ran
A carousel on Instagram.
Result
A long-running sponsorship shared with readers through the festival's own story.
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